Katherine Sender, a professor of communications at the University of Pennsylvania and the author of "Business, Not Politics: The Making of the Gay Market," told a New York Times reporter that the market always moves ahead of politics or social mores. She simply points out that there's a lot of money to be made in same-sex weddings:
"As gay marriage becomes part of the national imagination, marketing to it and publications concerning it become more and more viable."
There isn't a single Georgia family law attorney who can out-maneuver the state's ban on gay or lesbian marriage. But that doesn't stop gay Atlanta couples from getting hitched in Iowa, Massachusetts or the other three states (plus the District of Columbia) that allow it.
East Point couple Maria and Kirsten Palladino, for example, were married in one of those states (the article doesn't say which one) and now live as a legally married bride and bride in Georgia. Together they publish an online quarterly magazine called "Equally Wed," which is actually similar to straight wedding sites in many ways.
It covers bread-and-butter topics such as catering, fashion, sustainable weddings and photography. But unlike their heterosexual-targeted counterparts, it also explores developments in marriage equality, gay-friendly honeymoons and other territory unique to same-sex marriage.
There are plenty of other new magazines and web sites catering to the business of same-sex marriage as well. And even the more-traditional "Brides" magazine featured a same-sex wedding for the first time. While that article didn't go beyond the couple's orientation, "Brides" editor-in-chief Millie Martini Bratten made it clear that it's following the market:
"This is a part of the mix going forward. The world is changing."
While same-sex Atlanta couples wishing to get married will have to travel to another state, it may be worthwhile to discuss how Georgia law treats legally married gay couples with an Atlanta family attorney.